NIKE UNLACED / NIKE WOMEN
2018 / Empire Green Creative
Celebrating individual style and expression,
Nike Unlaced offers a collection of iconic Nike
silhouettes reimagined through the lens of today’s
most innovative and fearless fashion for her.
I played the role of lead graphic/production designer for the release of 12 shoes within this Nike Unlaced campaign. I worked along side the art director to help concept each shoe atmosphere and aesthetic in pre-production. Our small team then carried out those concepts within productions in LA and New York. My heavy workload came in during post production. After our video/photo shoots had been completed, I was given the images to design 12 different sets of email, Nike Apps, social media channels, and web material specific for each shoe. Once all 12 shoe drops were completed, I designed a 100 page book highlighting the Nike Unlaced aesthetic and the work we had just created.