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Designer /

Kamp Grizzly for adidas Basketball Free to Create

Free to Create was a 2020 brand refresh for adidas Basketball. I worked directly with CD's, AD's, strategist, copywriters, and retouchers to play a role in each part of this campaign. I provided key visual exploration to contribute to the final look and feel of the campaign. We then executed our designs in building out complete toolkits and guidelines (how to use colors, lockups, logos, imagery, fonts, etc.) so that we could deliver our brand refresh to other studios to create the pieces ( ecomm, digital, social, out of home, video, key visuals, etc.) and everything was one cohesive aesthetic.

 

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© 2020 BY ADDISON CARROLL. 

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